We're here to celebrate self expression, from designing to wearing. Our blood is creativity and creating together is what makes us feel the most alive. When New Phrenology existed in my mind only, even before I knew what product I was going to make, I made it my purpose to exist by collaborating. Today we launch our first ever artist collab and I couldn't me more moved and grateful. Working with this artist has been beauty every step of the way. Not only because we love her work but because few things make me happier that to connect with humans that exist truthfully.Meet artist Alli Koch: Muralist, Author, Illustrator & Mentor.
"After I graduated from college I started painting canvases. My marketing degree couldn't get me a 9-5 job so I filled my time with art. Long story short I realized people were wanting to pay me and that was technically a job so I ran with the idea. Five years later I still can't believe I am where I am. I started my business doing calligraphy and started to grow my business doing wedding invitations. I use to model right out of college and was the fake bride for all of these styled shoots. That was how I was able to network and get my name out there in the wedding industry that I could also do calligraphy. I think this is why I am so excited about this collaboration. I have since semi retired from the wedding industry to focus on painting and drawing and I love how this collaboration merges my two paths."
On Finding Her Voice
"I had to unfollow everyone I was striving to be, I was catching myself wanting to be like them and my style was theirs and not mine. So I unfollowed them and really just started doing things I wanted to do for myself personally. Doing this over and over I was able to find my style and it was 100% me. When people look at my work they can see me in it which is always the goal."
How she Keeps Herself Creative
It's so hard! I actually really enjoy the business side of things (which a lot of people don't realize its a ton of business and a little bit creative when making art your living) I think people just think artist paint all day.. nope. So doing emails and accounting its a good brain break. But if iI'm feeling too low on the creative side I typically take a trip somewhere, see a friend, get out of my normal daily routine to freshen things up. That or take a nap always does the trick.
What she’s Up To.
Painting murals around the US, writing books, my third comes out in November and I'm currently working on my fourth! I podcast every Saturday with my dad, it’s called Breakfast with sis, they are pretty much my mini mentoring sessions live. I'm currently designing and App for your phone, I recently came out with a home collection! Gosh still even making this list I feel like I'm leaving something out.
A Piece of Advice
It’s work. There can be a thing as "no such thing as a starving artist" but you have to work for it. Network, be top of mind, get yourself out there as much as you can. It is not just painting in your room all day.